Let’s hear it for Marshall McLuhan!

During the 1960s, one wild man concocted outlandish concepts that would forever shape the face of media studies. Although he was unappreciated and ridiculed during his time, our generation adores and revels in the ideas generated by Marshall McLuhan. He viewed medium as a carrier of information, and predicted that the future would become “an information megalopolis.” All this before the internet exploded and transformed our entire culture and the ideas we once held about the relationship between place and space.

As an assignment for my Communications Geography class, we read McLuhan’s “The Medium is the Massage”. This collection of organized chaos – I’m not sure I’d call it a book – was both insightful and entertaining. The varying pages featured backwards text, stunning photography and playful images. I’ve snatched up some of my favorite pages, and want to share them along with a few snippets of quotes that I connected with. Enjoy!

Intriguing Concepts:

  • Despite the myth that the changing face of media is causing space and place to become irrelevant, Marshall asserts that “electric-technology fosters and encourages unification and involvement.”
  • “Print technology created the public. Electric technology created the mass.”
    – Within this, McLuhan is arguing that whereas people were previously dependent upon others and more socially-inclined, we are now developing a new, more individualistic sense of community.
  • “In an electric information environment, minority groups can no longer be contained – ignored.”
  • “Real, total war has become information war.”


Tags: , , , , , , , , ,

Categories: Current Events, Quotes, Stories & Odes

Author:Katie Boué

Katie Boué is the voice of TheMorningFresh.com - a travel lifestyle blog focusing on climbing, Airbnb life, and the outdoors.

One Comment on “Let’s hear it for Marshall McLuhan!”

  1. AK
    September 1, 2010 at 4:53 pm #


    This is by far your best work so far. Thanks for making my day!


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